Emirates Facebook page attracts over 300,000 people in three weeks.
Emirates, one of the world’s fastest growing airlines, has officially
launched its Facebook page – attracting over 300,000 fans within the
first three weeks.
Millions of Emirates fans around the world can now connect and engage
with the airline directly through Facebook. Incredibly, in its first two
weeks Emirates was also established as the number one airline in
Facebook in the MENA region.
The Emirates Facebook page soft launch occurred on 25th March in
preparation for the 2 April launch of the airlines’ new global brand
platform “Hello Tomorrow”. A series of teaser quizzes highlighting
vignettes from one of the new TV commercials were featured, attracting
more than 3330 likes and 1300 comments over a one week period.
The page allows fans to interact with the brand through Facebook
exclusive content on the timeline feature, apply for jobs through the
careers app or find out more about sponsorships through its sports and
culture tab. Fans can also look at how Emirates has grown since its
early days in 1985 through Facebook’s milestone feature – from its
launch with just two aircraft, to its current status as one of the
world’s fastest growing airlines.
“Emirates new brand platform “Hello Tomorrow” is connecting people and
cultures by creating relevant and meaningful experiences and Facebook is
a proven mechanism to do just that,” said Sir Maurice Flanagan,
Executive Vice Chairman, Emirates Airline and Group. “Our Facebook page
is part of the vision we have for the future growth of the airline, so
it’s very encouraging to see that the page has broken records in our
first few weeks and is being received so positively by our fans who are
engaging with us.”
The Emirates Facebook page was set up to support the company’s evolution
from a travel brand to a global lifestyle brand. The Facebook page will
look at building stronger relationships with existing fans and
encourage more people to become Emirates fans through interactions.
oinciding with the launch of the “Hello Tomorrow” campaign, fans of the
page will be treated to a different advertising creative every Monday to
inspire them. The page will also look to engage with fans through
exclusive, targeted “Hello Tomorrow” messages. The new global brand
platform includes a revamped website to reflect the new messaging and a
new YouTube channel where the new TV ads can be viewed - www.youtube.com/emirates
Visit www.facebook.com/emirates to ‘Like’ the page
Source: Emirates.com (16/04/2012).
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